Scandinavian Design


My love for high quality textiles started when I was a little girl – no joke! My mum had a laundry business for more than 30 years and I literally grew up in there, helping her and learning all about different textiles and how to look after them. Rugs were always a big deal in my home; my grandmother had a huge loom in her house and we still have some of the traditional rugs that she weaved herself.

When I moved to Australia, I quickly realised that the culture for indoor textiles and especially rugs was quite different here. Most houses had carpets, instead of wooden floorboards and rugs weren’t really used in the same way as in Finland. I had a hard time finding anything else but Persian rugs, which were beautiful, but just not my style.

When I first came across Pappelina rugs more than a decade ago, I knew they would be perfect for our home. These phthalate-free plastic rugs, which are still weaved in Sweden, are not just incredibly durable, but so easy to look after and keep clean as well. I bought my first Pappelina rugs nearly 10 years ago and they all still look as new.

This year Pappelina celebrates its 20th anniversary. A family run business now sells rugs and other household products to over 40 countries worldwide. All Pappelina rugs are still woven at the same weaving mill where Lina, the CEO of Pappelina, first discovered the plastic ribbons, although the looms and the employees have increased since then. The plastic ribbons used are all manufactured in Sweden according to high set quality. Pappelina rugs really are a perfect example of Scandinavian design – they are timeless, high quality and functional, all at once.

Read more about Pappelina

These rugs were gifted to me by Pappelina, but all opinions are my own.

Conscious Clothing with CAARIA

I can’t believe it’s April – I swear I updated this blog just a couple of weeks ago (sadly, last time was in February). My apologies for the radio silence!

Well, I’m finally back with a post and I’m so excited to dive straight in to an interview with Ria, a Finnish designer based in Bulgaria, with a clothing brand CAARIA.

Can you tell me a little bit about how Caaria came about?

CAARIA was born simply out of a common day problem. I spent time at home and didn’t have any nice clothes to wear. I was always at home wearing the worst clothes I could find in my wardrobe. I wanted to make easily wearable everyday clothing which would not follow the fashion trends, something timeless, comfortable and nice looking to lift up the mood when at home.

What has been the hardest part about operating Caaria? And the most rewarding part?

The hardest part has been establishing a business in an other country as a foreign woman, in my case Bulgaria. To find right manufacturers and other team members who does a good work and you can rely on. The most rewarding part has been when everything has been put together and visualised to a story and experience what we want to tell.

What does “ethical fashion” or “conscious fashion” mean to you?

It means using natural materials, working locally, creating timeless pieces and clothes for everyday life so that they will be used and not just hang in the wardrobe. This’s how business should always be done, it’s natural for us, not a trendy categorizing label only to sound good.

Consumers might be torn between “justifying” a piece of higher price point clothing vs. multiple pieces of “fast fashion”. What advice would you give to someone struggling with this decision?

How does it feel to wear clothes made out of plastic and which hardly make it in the first wash? How does the clothes look like when you see them closer? Helps to reconsider if the clothing is worth buying.

What is in the future for Caaria?

Caaria will come out of the closet herself. You’ll see me much more than before. I’ll tell what we’re doing and continue to create great styles for people to wear everyday. We’ll establish the Scandinavian interior clothing style to the marketplace so that people will find the meaning and purpose with our clothing.

Thank you Ria!

Read more about CAARIA