A couple of weeks ago I had the pleasure of attending the CULT 20 event that celebrated the extended showroom and the 20th anniversary of Cult. Cult hosts some of my all time favourite brands, including Fritz Hansen, Louis Poulsen and Carl Hansen & Son. With the extended showroom these brands, along with many others, are getting the breathing space they deserve.
The new showroom is airy and structured, and I loved the subtle branding and clever use of the space. The brands flow from one to another, each completing a story. Some of these pieces I’ve never seen “in flesh”, so it felt like I was in a room full of celebrities!
(all images by Cult)