Ethical Fashion

Care By Me

Today I’m so excited to share an interview with Camilla Gullits, the founder and designer at a Danish brand ‘Care By Me‘. Camilla’s passion for ethical, long lasting and beautiful clothing and soft furnishings is truly inspirational, so please scroll down for more!

Tell me a little bit about how Care by Me came about?

Well, originally I’m educated from the Royal Danish Academy of fine arts, architecture and design. But when I had my 3 children, I started to work with IT communication and management as I did not want to travel to much away from the kids.

I started my own company within communications, and this actually went very well – and one day after the kids grew up I decided I wanted to do something good for others as life has been so kind to me.

As a business woman and mother I learned it is important to take care of yourself to be able to give to others (family, kids, friends, and husband) a lot of woman forget this and become more and more stressfull. So, I wanted to make a small universe where woman from our part of the world could relax, breathe and treat themselves, in the same time they helps women in developing countries.

There’s a huge social and financial gap between genders – and as a feminist I really wanted to help woman in developing countries to become independent – to be able to take care of themselves and their kids – and to help the next generation of children to become more well educated.

So in short: CARE BY ME is about embracing woman in our part of the world in the same time we empower women in developing countries.

In my mind the new luxury is social!

What has been the hardest part about operating Care By Me? And the most rewarding part?

The hardest part was when we had the earthquake in 2015 – it was a huge chock for all employees – everyone was affected by this and everyone knew someone or had family who did not make it. It took way over a year to get production up and running again. It has also been very hard to be alone with my vision –I’m so happy to learn that more and more people work with social sustainability now than 8 years ago, and people who did not understand what I wanted to do understands now.

The most rewarding part is I feel I make a positive difference both towards the woman I work with – but also my impact on others to become more conscious in their lifestyle.

What does “ethical fashion” mean to you?

First of all a dilemma – because as soon as you mention fashion I’m not sure it is sustainable – I know it can be ethical, but I think one of the dilemmas we are working with these days is that people still want to much new things all the time – and in my believe you should rather buy one great sweater in a good quality than buy 4 in a bad quality. The resources you use on one good sweater is the same or less on 1 poor quality sweater. And if you sell one sweater to 500 USD or you sell 50 sweaters at 10 USD the economy is the same – so I truly believe we should only make or buy one sweater.

The ethical part is also much easier when you make one and not fifty sweaters – as you will not have the same stress factor to produce to much – and work to many hours – and it is easier to give a decent salary because your earnings on one sweater is better.

Ethical fashion therefore must be ‘less is better’ -the new luxury is social, so of course no one will wear garments made with a poor or bad effect on the people who made them!

What is in the future for Care By Me?

We will keep the current product lines – and continue to work with our social and environmental footprint. We hope to grow internationally and to be able to inspire others to live a more sustainable lifestyle.

Thank you Camilla!

You can find Care By Me on their website and on Instagram.

Conscious Clothing with CAARIA

I can’t believe it’s April – I swear I updated this blog just a couple of weeks ago (sadly, last time was in February). My apologies for the radio silence!

Well, I’m finally back with a post and I’m so excited to dive straight in to an interview with Ria, a Finnish designer based in Bulgaria, with a clothing brand CAARIA.

Can you tell me a little bit about how Caaria came about?

CAARIA was born simply out of a common day problem. I spent time at home and didn’t have any nice clothes to wear. I was always at home wearing the worst clothes I could find in my wardrobe. I wanted to make easily wearable everyday clothing which would not follow the fashion trends, something timeless, comfortable and nice looking to lift up the mood when at home.

What has been the hardest part about operating Caaria? And the most rewarding part?

The hardest part has been establishing a business in an other country as a foreign woman, in my case Bulgaria. To find right manufacturers and other team members who does a good work and you can rely on. The most rewarding part has been when everything has been put together and visualised to a story and experience what we want to tell.

What does “ethical fashion” or “conscious fashion” mean to you?

It means using natural materials, working locally, creating timeless pieces and clothes for everyday life so that they will be used and not just hang in the wardrobe. This’s how business should always be done, it’s natural for us, not a trendy categorizing label only to sound good.

Consumers might be torn between “justifying” a piece of higher price point clothing vs. multiple pieces of “fast fashion”. What advice would you give to someone struggling with this decision?

How does it feel to wear clothes made out of plastic and which hardly make it in the first wash? How does the clothes look like when you see them closer? Helps to reconsider if the clothing is worth buying.

What is in the future for Caaria?

Caaria will come out of the closet herself. You’ll see me much more than before. I’ll tell what we’re doing and continue to create great styles for people to wear everyday. We’ll establish the Scandinavian interior clothing style to the marketplace so that people will find the meaning and purpose with our clothing.

Thank you Ria!

Read more about CAARIA