I can’t believe it’s April – I swear I updated this blog just a couple of weeks ago (sadly, last time was in February). My apologies for the radio silence!
Well, I’m finally back with a post and I’m so excited to dive straight in to an interview with Ria, a Finnish designer based in Bulgaria, with a clothing brand CAARIA.
Can you tell me a little bit about how Caaria came about?
CAARIA was born simply out of a common day problem. I spent time at home and didn’t have any nice clothes to wear. I was always at home wearing the worst clothes I could find in my wardrobe. I wanted to make easily wearable everyday clothing which would not follow the fashion trends, something timeless, comfortable and nice looking to lift up the mood when at home.
What has been the hardest part about operating Caaria? And the most rewarding part?
The hardest part has been establishing a business in an other country as a foreign woman, in my case Bulgaria. To find right manufacturers and other team members who does a good work and you can rely on. The most rewarding part has been when everything has been put together and visualised to a story and experience what we want to tell.
What does “ethical fashion” or “conscious fashion” mean to you?
It means using natural materials, working locally, creating timeless pieces and clothes for everyday life so that they will be used and not just hang in the wardrobe. This’s how business should always be done, it’s natural for us, not a trendy categorizing label only to sound good.
Consumers might be torn between “justifying” a piece of higher price point clothing vs. multiple pieces of “fast fashion”. What advice would you give to someone struggling with this decision?
How does it feel to wear clothes made out of plastic and which hardly make it in the first wash? How does the clothes look like when you see them closer? Helps to reconsider if the clothing is worth buying.
What is in the future for Caaria?
Caaria will come out of the closet herself. You’ll see me much more than before. I’ll tell what we’re doing and continue to create great styles for people to wear everyday. We’ll establish the Scandinavian interior clothing style to the marketplace so that people will find the meaning and purpose with our clothing.
Thank you Ria!